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3 Steps to Forge a Stronger Alignment With Your Client When it comes to building strong relationships with clients, you must consider their unique worldviews to fully understand and meet their needs.

By Drew McLellan

Opinions expressed by Entrepreneur contributors are their own.

Everyone sees life through a unique lens or worldview. This worldview becomes a starting point for every decision, feeling and action.

Yet, the subject of worldviews and their impact rarely enters into lead generation and client-nurturing conversations. As a result, PR and marketing leaders are frequently left scratching their heads and wondering why they can't connect with prospects or hold onto business.

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