This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

3 Steps to Forge a Stronger Alignment With Your Client When it comes to building strong relationships with clients, you must consider their unique worldviews to fully understand and meet their needs.

By Drew McLellan Edited by Maria Bailey

Opinions expressed by Entrepreneur contributors are their own.

Everyone sees life through a unique lens or worldview. This worldview becomes a starting point for every decision, feeling and action.

Yet, the subject of worldviews and their impact rarely enters into lead generation and client-nurturing conversations. As a result, PR and marketing leaders are frequently left scratching their heads and wondering why they can't connect with prospects or hold onto business.

The reality is that 75% of people surveyed in 2021 believe that companies must take a stand and positively impact society, not just drive more revenue.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In