Entrepreneur Plus - Short White
For Subscribers

3 Things That All Successful Companies Do The important roles of purpose, customer focus, and exceeding customer needs in scaling a business and growing company culture.

By Misty Frost

Opinions expressed by Entrepreneur contributors are their own.

Riding the arc of success in a growing company's early days feels like a wild adventure, complete with triple-digit growth, big customer wins, and charging toward profitability at rocket speed. Accelerated growth speeds up as companies go through equity events. According to Stock Analysis, "There have been 5,093 IPOs between 2000 and 2021. The most were in the year 2020, with a total of 480 IPOs." 2021 looks to be a year to set records, with around 400 companies already completing the IPO process this year by the end of March. Of course, there are many paths to revenue growth, but the IPO process serves as a bellwether for economic growth opportunities.

No matter how an organization funds its growth, as the company matures, there are several factors that determine if the business can scale and keep its customer focus. It seems intuitive, but many businesses can fall into the trap of losing focus on those who fuel revenue, cultural drive, and future growth — their customers.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Science & Technology

5 Mistakes I Learned to Avoid When Working With ChatGPT

What I learned from using ChatGPT for business purposes day-to-day across my content websites.

Business News

Renowned Federal Judge, 96, Faces Yearlong Suspension For Refusing to Retire

Judge Pauline Newman, a highly respected figure in patent law, has been suspended for one year by her colleagues due to mounting concerns about her mental fitness.

Business News

These Are the Top 10 'Mega Airports' in North America, According to a New Report

J.D. Power's annual ranking named Detroit Metropolitan Wayne County Airport highest for customer satisfaction for 2023.

Business News

Christian Influencer Found Guilty of Defrauding Dozens, Ordered to Pay Nearly $90,000

Dana Chanel was the co-owner of two businesses that she heavily promoted to her 1.1 million Instagram followers.

Cryptocurrency / Blockchain

Why the Next Crypto Bull Run Will Be Like Nothing We've Ever Experienced

We are on the precipice of what could be the greatest transfer of wealth that has ever happened in human history.


AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding

With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth.