For Subscribers

3 Ways to Change Your Self-Perception to Directly Benefit You, Your Business and Your Clients

Don't let doubt do you in.

learn more about Dr. Malachi Thompson III

By Dr. Malachi Thompson III

Klaus Vedfelt | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneurs and businesses can't afford to have negative, unhealthy self-perceptions. What the world needs more of is people believing in themselves and believing in their businesses, but also showing that their businesses are authentically committed to a greater purpose than self-serving interests and sizeable profit margins. Research is showing customers want to experience authentic relationships with businesses that know what they stand for, why they exist, who they are and what their long-term purpose is for the betterment of humanity.

When they surveyed 30,000 consumers globally, Accenture's research found that companies with a grander purpose beyond what they sell were more likely to attract consumers and influence their purchasing decisions. This requires healthy levels of self-belief and self-perceptions. The problem is, while we never prepare table settings for impostor syndrome, self-doubt or unhelpful negative self-evaluations, they constantly show up for dinner without an invitation.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

This OnlyFans Star Was Once Part of a Fanatical MLM Cult. "I Was Forced Into Celibacy."

Cami Strella was lured into a multilevel marketing scheme but escaped to start her own six-figure-a-month business.

Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

Business Ideas

How to Make Thousands of Dollars on the Side As a Virtual Assistant

Apply your skills and experience to create a lucrative virtual assistant side hustle or full-time business.

Growing a Business

Kim Malek of Salt & Straw on Modernizing the Ice Cream Industry

The co-founder and CEO of Salt & Straw discusses organic storytelling, brand collaborations, remaining authentic during business expansion, and building back after tragedy.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.