3 Ways to Repurpose Existing Podcast Content for Maximum Audience Building and Business Growth
When used the right way, blogs, Twitter and LinkedIn will attract podcast listeners, gain momentum, and hopefully lead to sales and business growth.
Opinions expressed by Entrepreneur contributors are their own.
Most people who use podcasts as a content creation engine often fail to get the maximum mileage from their podcast episodes. On average, a podcast episode will take three to four hours of effort to go from ideation to publication and distribution.
With such enormous effort to create an episode, getting the maximum ROI from work already done is essential. The conventional approach to promoting a podcast episode is to wait for the podcast host or a virtual assistant to promote the episode a few times on social media and hope that the visibility will attract listeners, gain momentum, and hopefully lead to sales and business growth.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders