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4 Reasons to Walk a Mile in Your Customers' Shoes (And How to Do It) Why you should get your customers' perspectives, and how it will help with the success of your business.

By Mike Kappel Edited by Russell Sicklick

Opinions expressed by Entrepreneur contributors are their own.

Recognizing a need for your products or services and starting a business is an accomplishment. I should know. After all, I am an admitted serial entrepreneur with several successful companies under my belt. But even with my business accomplishments, I understand that it's necessary to put myself in my customers' shoes once in a while. And then, walk a mile.

Related: How the Customer Experience Affects Your Bottom Line

Reasons to walk a mile in your customers' shoes

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