Mike Kappel
Bio
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Latest
I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing
Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.
5 Harsh Realities About Starting a Business Today — And What to Do About Them
From hiring to delegating to the art of life/work balance, how to organize a business for success and avoid the most frequent pitfalls.
The Dos and Don'ts of Recession Cost-Cutting
Before simply taking a hatchet to business expenses in response to a downturn, it's vital to formulate a comprehensive plan. Here's how.
6 Often-Mandatory Employee Benefits Every Leader Needs to Keep on Their Radar
Though they vary by state in terms of scope and application, companies are typically required to provide the following, and the consequences of not following the rules can be dire.
7 Simple Lessons Baseball Vendors Can Teach You About Running a Business
Baseball vendors have more to offer than good food and cold drinks. For small business owners, baseball vendors have sage advice on how to make the sale and keep customers coming back for more.
You've Got 8 Seconds to Grab a Customer's Attention. Here's What to Do.
Get started using these five tips.
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