For Subscribers

4 Simple Ways Businesses of Any Size Can Experiment with Spanish Translations

How your business can experiment with translation to connect with an economic group that controls close to $1.5 trillion in buying power

learn more about Nikita Agarwal

By Nikita Agarwal Originally published Jun 4, 2021

Opinions expressed by Entrepreneur contributors are their own.

There are more Spanish speakers in the United States than there are in Spain. In fact, about 43 million people in the nation speak Spanish as a first language. What's more, the U.S. Census Bureau estimates that by 2060, the Hispanic population will constitute 28.6% of the nation's population. This Spanish-speaking populace is, perforce, a hugely important economic group, controlling close to $1.5 trillion in buying power, according to the Selig Center for Economic Growth. However, it is estimated that less than 1.5% of websites in the U.S. are translated to Spanish.

Clearly, there is considerable untapped potential and significant opportunity for businesses selling or advertising goods and services to optimize their websites and social media presence to reach more than 60 million Hispanic Americans. Translating a website, app and communications for bilingual users can help grow sales, increase customer engagement and improve brand reputation.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:

  • Exclusive content from our network of today’s leading CEOs and business strategists
  • Receive our flagship Entrepreneur Magazine - free!
  • No more ads, and get access to the Entrepreneur+ homepage
  • Free E-books written by our staff and other industry thought leaders

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Career

7 Common Obstacles Aspiring Authors Face — and How to Overcome Them

Here are a few tips that will help you start writing that book you always dreamed about.

Business News

'Work for a Millennial': Employee's Viral Email Exchange With Boss Emotionally Praises Millennials in Management Positions

In a video that's been viewed more than 1.8 million times, 28-year-old realtor Kristen Mahon shared an email exchange with her boss, who she estimates is 6 to 7 years older than her.

Employee Experience & Recruiting

Ready to Hire? Here are the Best Recruiting Platforms.

When it's time to hire, finding quality job candidates doesn't need to be complicated. Job search sites can help you recruit and retain talent no matter your budget.

Business News

Massive Fire At Top Egg Farm Leaves Estimated 100,000 Hens Dead. What Does This Mean For Egg Prices?

Hillandale Farms in Bozrah, Connecticut went up in flames on Saturday in an incident that is still under investigation.

Leadership

Is Giving a TEDx Talk Really Worth It? Answer These 3 Questions First.

Giving a TEDx Talk is more than a passion project; it's a big investment. Here's how to think about returns.