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4 Simple Ways Businesses of Any Size Can Experiment with Spanish Translations How your business can experiment with translation to connect with an economic group that controls close to $1.5 trillion in buying power

By Nikita Agarwal

Opinions expressed by Entrepreneur contributors are their own.

There are more Spanish speakers in the United States than there are in Spain. In fact, about 43 million people in the nation speak Spanish as a first language. What's more, the U.S. Census Bureau estimates that by 2060, the Hispanic population will constitute 28.6% of the nation's population. This Spanish-speaking populace is, perforce, a hugely important economic group, controlling close to $1.5 trillion in buying power, according to the Selig Center for Economic Growth. However, it is estimated that less than 1.5% of websites in the U.S. are translated to Spanish.

Clearly, there is considerable untapped potential and significant opportunity for businesses selling or advertising goods and services to optimize their websites and social media presence to reach more than 60 million Hispanic Americans. Translating a website, app and communications for bilingual users can help grow sales, increase customer engagement and improve brand reputation.

Milestone Localization, of which I am the director, works with companies to help them reach non-English speaking users, and we've discovered four simple ways businesses of any size can maximize results with translations: