For Subscribers

4 Ways to Have a Successful Winter Season

Build a comprehensive sales and marketing plan to set your business up for success even after the holidays.

By Nichole Simms • Dec 24, 2021

Opinions expressed by Entrepreneur contributors are their own.

The last quarter has always been the most important quarter for any retail business. Most stores and companies do about 20-30% of their business for the year in Q4. Regardless of what type of retail business one has, this time of year is crucial to having a successful year or not. Many retailers put a lot of time, effort and money to ensure that November and December attract the most customers and produce record-breaking sales.

While this strategy is very important, it seems many retailers, especially small ones, miss out on one key point — how to drive sales after Christmas shopping is done. The holiday season is only the beginning of the winter selling season. To have a truly successful fourth and first quarter, smart retailers must master the entire winter season.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

Frontier Airlines Just Announced Its All-You-Can-Fly Summer Pass for $399. What's the Catch?

As travel begins to pick up, the airline hopes unlimited travel will jumpstart its business.

Starting a Business

How To Raise Capital For A New Business Idea

These practical methods and tools are available to entrepreneurs who want to raise money to create their own new businesses.

Business News

The Scam Artist Who Robbed Backstreet Boys and NSYNC Blind. 'Some of the Guys Couldn't Pay Their Car Payment.'

In the 1990s, Lou Pearlman made millions creating the Backstreet Boys and NSYNC. It was all a giant Ponzi scheme.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.