5 Lessons from Businesses That Boomed During the Pandemic Some entrepreneurs saw a sales surge during the pandemic. Here's how they moved fast to keep up.

Miki Agrawal, founder and CCO: Tushy

1. Keep the conversation going.

There weren't many good things about the Great Toilet Paper Shortage of 2020, but to Miki Agrawal, there was one upside: Americans were embracing the bidet. Agrawal is the founder of Tushy, a bidet attachment company launched in 2014. Last year, the company did just under $10 million in sales…but this year, it's on track to do five times that. "We sold out by the second weekend of March," she says. "We had our first million-dollar day."