Entrepreneur Plus - Short White
For Subscribers

6 Ways to Build a Bond With Customers Now more than ever, you can't just deliver a good product. You need to improve consumers' lives. We asked six entrepreneurs: How do you strengthen your relationship with customers?

By Entrepreneur Staff

Surf Ink | Getty Images

1. Provide expertise.

"We have a mission to help people through guidance, which goes beyond just product. With [our cookware brand] Equal Parts, we offer a texting service that allows customers to have a conversation with a professional cook. Customers can ask for a fresh grocery list, recipe recommendations, or even how to make simple scrambled eggs. This type of interaction creates a deeper relationship, and the customer feels like they're gaining value beyond a tangible product." — Nick Ling, CEO, Pattern Brands

2. Create incentives.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Clayman Countdown" this week.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Science & Technology

How to Make a QR Code in 5 Simple Steps

Need to know how to make a QR code for your business but not sure where to start? Check out this step-by-step breakdown for more info.

Starting a Business

What Is an LLC? Here's How It Works.

Deciding whether or not your business should be an LLC is a big decision. Continue reading to learn the pros and cons of starting your own LLC.

Employee Experience & Recruiting

How to Write a Two Weeks Notice Letter

Need to leave your current job but unsure how to write a two weeks notice letter? Check out this step-by-step guide for more info.

Starting a Business

How Many Work Hours Are in a Year?

Want to know how many work hours are in a year for your business or personal reasons? Check out this detailed guide to learn the answer.