For Subscribers

A Green Lifestyle Turned Money Making Enterprise The Beekman Boys find the simple life ain't so simple when you're trying to make a living at it.

By Michelle Juergen

Opinions expressed by Entrepreneur contributors are their own.

Busy city-folk who dream of escaping the daily grind and settling into a peaceful life in the country, be warned: Business struggles roost everywhere. Witness Brent Ridge and Josh Kilmer-Purcell, a couple who left big-time jobs in Manhattan to raise goats on the 200-year-old Beekman farm in upstate New York. Their struggles (selling fancy goat's milk soap) and triumphs (paying the mortgage) will be documented on The Fabulous Beekman Boys, starting June 16 on the Planet Green network. We caught up with Ridge, a former VP at Martha Stewart Living, and Kilmer-Purcell, an ad exec and former drag queen, to hear more about turning the green lifestyle into a moneymaking enterprise.

What makes you guys different from all the other city slickers turned green thumbs?
Kilmer-Purcell: They leave the city behind. We bring our city slicker ways to the country, and we also want to create a business that will bring rural areas with small farms back to the city.

Why is getting your hands dirty chic right now?
K-P: There's more of a sense of style in the simple life. For a long time, if you gave everything up and planted your own vegetables, that was more of an act of desperation. Now people realize it's actually not just green and responsible, but it also can be very stylish to be providing your own food and researching heirloom vegetables.

Can you really get back to nature surrounded by TV cameras?
Ridge: It's odd. But as we became successful, we wanted to draw attention to other small farms and the importance of preserving these pieces of American history.

What has it cost you to fulfill the escape fantasy?
R: The simple life is not simple. When you have animals or crops to tend to or hay to gather, there's no vacation. It's seven days a week, and there's always something to be done. We're really, really working hard. And not nearly as financially rewarded.

Tell us about a success.
R: The core of our business is our organically managed goat dairy farm, and we wanted to develop an artisanal cheese. We needed a special-occasion product that would stand out on a cheese plate or in the case of a cheese shop, something unique and sexy. That's when we hit on the idea of ashing our wheels before we put them in the cave to age. The result is a gorgeous, edible black rind, which ultimately gave us the name for our cheese, Beekman 1802 Blaak. [Blaak is the Dutch spelling of the color.] By taking this calculated approach to designing our cheese, we occupy a place no other artisanal cheese maker does. And the result is that we are on the menus of some of the finest restaurants in New York, including Jean-Georges Vongerichten's ABC Kitchen, and we completely sold out of our first year of production.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

We Spent a Decade Building Virtual Worlds — What We Discovered Could Reshape the Future of Business

What we learned about scale, AI and ownership when we tried to connect thousands of people in real time.

Growing a Business

This One Leadership Move Will Transform Your Team's Loyalty and Performance

Most leaders focus on technical skills, but this lesser-known trait quietly shapes team loyalty, engagement and long-term performance.

Science & Technology

The Hidden Dangers of Using Generative AI in Your Business

Rushing to adopt generative AI can derail your business. Here's what leaders need to know.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Side Hustle

7 Ways Ecommerce Is Helping People Rebuild Their Lives

Ecommerce is more than just a business model. For many, it's about finding stability, freedom and a way to feel in control.