This is a subscriber-only article.

Save 33% on Entrepreneur+ during our Memorial Day Sale

Use code SAVE33 at checkout.

Subscribe Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

A Green Lifestyle Turned Money Making Enterprise The Beekman Boys find the simple life ain't so simple when you're trying to make a living at it.

By Michelle Juergen

Opinions expressed by Entrepreneur contributors are their own.

Busy city-folk who dream of escaping the daily grind and settling into a peaceful life in the country, be warned: Business struggles roost everywhere. Witness Brent Ridge and Josh Kilmer-Purcell, a couple who left big-time jobs in Manhattan to raise goats on the 200-year-old Beekman farm in upstate New York. Their struggles (selling fancy goat's milk soap) and triumphs (paying the mortgage) will be documented on The Fabulous Beekman Boys, starting June 16 on the Planet Green network. We caught up with Ridge, a former VP at Martha Stewart Living, and Kilmer-Purcell, an ad exec and former drag queen, to hear more about turning the green lifestyle into a moneymaking enterprise.

What makes you guys different from all the other city slickers turned green thumbs?
Kilmer-Purcell: They leave the city behind. We bring our city slicker ways to the country, and we also want to create a business that will bring rural areas with small farms back to the city.

Why is getting your hands dirty chic right now?
K-P: There's more of a sense of style in the simple life. For a long time, if you gave everything up and planted your own vegetables, that was more of an act of desperation. Now people realize it's actually not just green and responsible, but it also can be very stylish to be providing your own food and researching heirloom vegetables.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In