For Subscribers
A Quick Guide to Better Storytelling
Using storytelling and memory to affect your conversion rates.
By Roie Raitses •
Opinions expressed by Entrepreneur contributors are their own.
You've probably heard the saying: 'We buy on emotions and justify with logic.'
Harvard Business School professor Gerald Zaltman discussed this notion in detail, stating that 95% of all cognition happens in the subconscious mind.
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