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6 Business Leaders Reveal the Worst Entrepreneurial Advice They Hear All the Time We asked six CEO and founders to tell us the "conventional wisdom" they most disagree with. Here is a collection of what we've heard.

By Entrepreneur Staff

This story appears in the May 2023 issue of Entrepreneur. Subscribe »

We interviewed six founders and CEOs to discuss the worst entrepreneurial advice they ever heard. You've probably heard most of these sayings, or at least a version of them. Pay attention as these business leaders reveal how some of the most "classic" pieces of entrepreneurial advice could steer you in the wrong direction.

WRONG: "Do what you love and you'll never work a day in your life."

"That's highly misleading. I have always done what I love, and that's enabled me to build competitive brands and businesses. But it's hard work. Managing a team or a process or a business does not come easy. I think the nuanced version of this would be, 'Do what you love and you will be able to take on all the hard work that's required to build a career or business.' There is no way around the hard work, even if you love what you do." — Michael Bosstick, founder and CEO, Dear Media

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