Bill Gates Says Unhappy Customers Are Good for Your Business. Here's Why. Learning why your customers become unhappy teaches how you can improve the customer experience and build loyalty.
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"Your most unhappy customers are your greatest source of learning." — Bill Gates
A while back, I was using software that drove me crazy. I was so happy to stop being a customer that I secretly did a little dance in my head. I had become their customer just a mere three weeks earlier. When I purchased this software, I was excited because it was going to help me to prospect for more clients.
What I didn't realize was that it would take me nearly 10 days to get my account set up to the point where the advanced features I needed were working properly. As one day grew into the next, I was becoming more and more unhappy with this software.