Making a List
An agenda lets you negotiate with confidence.
By Marc Diener • May 5, 2006 Originally published May 5, 2005
Opinions expressed by Entrepreneur contributors are their own.
Entering a negotiation without a clear list of what you want islike driving cross-country without a map. To negotiate well, youmust first know your agenda. There is no better way than to writeit down.
Step back, and think about your deal. Brainstorm: List what youwant, and list what you don't want. Be specific. Then, groupand prioritize these items into categories--points you must have,those you'd really like to have and those that areinsignificant. Find a friend or colleague to be a sounding board,or consult a professional or other resource to learn what iscustomary in a transaction like yours.
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