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Casting a Long Shadow

Find out how to make your organization look bigger than it really is with these tips.

This story appears in the October 2009 issue of Start Up.

Carl L. Gould touts his firm, CMT International, as the "farthest reaching mentoring organization in the world." Yet Gould's New Jersey-based operation has just three .

Is that a hollow claim, deceptive or, worse, a bald-faced lie? None of the above, says Gould. It's merely the case of a small to medium-sized business using honest, legitimate tactics to look bigger than it is. By building a network of some 110 independent consulting offices, all of which function as contractors to CMT while retaining full autonomy, Gould says his firm can rightfully call itself the biggest of its kind.

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