European Theater Entrepreneurship is finally getting the rave reviews it deserves across the pond.
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In the United States, there's that little notion of TheAmerican Dream. But Europeans have been slow to seek a piece of theentrepreneurial pie. "New money"--not to mention quickmoney--was distrusted in the United Kingdom, and failure was like ascarlet F. In Sweden, corporate security was the aspiration.
All that's changed, thanks to the Internet gold rush. Whilethe dotcom bubble burst in Europe as it did here, the boom brokethe mold, and now being an entrepreneur is all the rage.
While the shift of values that's occurred since the word"entrepreneur" seeped into the global consciousness mayhave sparked the rise in European small businesses, evolvinginfrastructures are what really allow for change. "Countriesin Europe [used to be] very protected against foreign goods andtrade," says Mauro Guillén, associate professor ofmanagement at the University of Pennsylvania's Wharton School."[As foreign trade and investment open up,] people realize younot only have to start running faster, because competitors can comein, but also that new opportunities were created. So there'sbeen a total revolution in the number of start-ups."
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