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Getting the Best Travel Rewards

How to get the maximum benefits from your airline travel rewards program

This story appears in the September 2010 issue of Entrepreneur. Subscribe »

When I went online recently to book a trip to with my daughters, I reeled from sticker shock: The cost of three round-trip -class tickets to on was $18,000.

I called Continental to see if I could use frequent flyer miles but was told I didn't have enough to qualify. Then I called , figuring that as a Platinum card member, I'd qualify for a free companion ticket if I bought a full-fare business-class ticket--only to discover that the price was twice as much as Continental charged.

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