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Go Virtual With Your Work Force

Outsourcing and virtual hiring can give you lower costs and enables you to work with talented employees all over the world.

This story appears in the May 2009 issue of Entrepreneur. Subscribe »

College entrepreneurs are often judged by their revenue, profits and work force headcounts. But while financial metrics are a logical benchmark for success, numbers are not. and virtual hiring can give you lower costs and the ability to work with talented employees around the world.

When Jordan Goldman launched Unigo last September to provide student-generated college reviews, he needed a way to quickly engage students from hundreds of schools. Instead of hiring employees and deploying them to campuses nationwide, he built a team of virtual interns--300 of them, to be exact.

"It would have taken us many years and millions of dollars to do what we did in three months, and on a tight budget," says Goldman, 26. "The interns knew their school ecosystems much better than we ever could, and this helped us spread the word quickly and economically."

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