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How a Full Stack Marketer Can Be Suitable for Businesses When your budget is small, the right type of full stack marketer can be your rockstar.

By Wasim Ullah

Opinions expressed by Entrepreneur contributors are their own.

As the pandemic hit several industries, the situation has given birth to rethinking performance growth in all the areas — including marketing.

While digital marketing teams have many expert resources, they sometime take a lot of time to show results for no justified use. These teams will also be a pressure on finances if the business can not make use of them, either because the business is too small to afford some limited amount of supply of its products or that the digital marketing team is spending more time building something where the money will burn before it's completed. This is an example of a poor planning.

Given the situation above, the majority of small businesses should hire full stack marketers. These marketers are skilled in all stacks of marketing functions, and who should have a smart approach to select key areas for meaningful growth on a minimum budget. While they may not be masters in all areas, their work efficiency is useful enough to empower businesses. Medium or large sized businesses can hire them to manage their digital accounts for performance growth.

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