How an Ad Agency Fixed Its Call-Center Marketing Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
By Katherine Duncan •
Opinions expressed by Entrepreneur contributors are their own.
About a month after national advertising agency buyCalls contracted out a phone marketing campaign for a home-security client, it noticed a major discrepancy between the performance of its call-center vendors in North Carolina and Indiana.
"One was exceeding expectations, and the other was really falling short," says Heather Adams, general manager of Southern Pines, N.C.-based buyCalls. Both were handling approximately 8,000 calls each week, but the North Carolina center was closing fewer sales than the Indiana location.
Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+
Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
Use code SAVE20 at checkout.