How an Ad Agency Fixed Its Call-Center Marketing Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.

About a month after national advertising agency buyCalls contracted out a phone marketing campaign for a home-security client, it noticed a major discrepancy between the performance of its call-center vendors in North Carolina and Indiana.

"One was exceeding expectations, and the other was really falling short," says Heather Adams, general manager of Southern Pines, N.C.-based buyCalls. Both were handling approximately 8,000 calls each week, but the North Carolina center was closing fewer sales than the Indiana location.

BuyCalls tried to investigate the issue but couldn't make a direct comparison; the call centers worked independently, each with its own reporting and inter-active voice response (IVR) systems. "All we had to rely on was their word," Adams says.