How Do You Make Something Go Viral? You don't need a big budget, just the right combo of short, funny and inspiration.

Q: How do you make something go viral?

A: Creating content that gets passed through the masses faster than good gossip can be startup gold. That point was clearly proved over the summer with the already iconic Old Spice Man videos, which have been seen by more than 100 million people and helped increase the company's July sales by 107 percent. But producing viral content and then, well, getting it to go viral, is no easy task.