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How Much Do I Need to Market Myself as a New Freelancer? When you're just launching and don't have any clients yet, you need to build a schedule to stay consistent and effective.

By Laura Briggs

Opinions expressed by Entrepreneur contributors are their own.

As a relatively new freelancer, your primary job is finding and converting clients. It can seem fun to do things like setting up a website, building profiles on industry association sites or creating a social media presence, but the truth is if none of these things are helping to move the needle towards converting your freelance clients, you need to have a plan in place to up your marketing game.

One of the most common things that comes up in coaching calls with the freelancers I work with is a concern over not having enough business. My first question to them is always the same: How much marketing are you doing?

The answer is usually a quietly-stated, "Well I send out one or two pitches a week" or, "I scan Upwork for hours every day." This is not a winning marketing plan if the those pitches are not landing.