How This Company Made Its Customer Support 'More Human'
Fitocracy needed customer support for its 1.5 million users, so it took to the cloud, and business took off.

By Jonathan Blum •

Opinions expressed by Entrepreneur contributors are their own.
Fitocracy, a New York-based online fitness platform, had to solve a tough business problem: how to provide "more human" customer support when its community of 1.5 million users were interested in working with one of its roughly 100 personal fitness trainers.
Aiming to drive participation and growth, co-founder and CEO Brian Wang initially tried to meet this challenge via email and social media. "But about a year ago, we realized there was a large gap in what we were offering," he says. "We needed to start reaching out directly over the phone to engage our customers. And we certainly were not going to outsource something like this to an offshore call center."
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve