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How to Boost Sales With Seasonal Products

Just because the leaves turn doesn't mean profits have to fall.

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Fall is just around the corner. While some people will mourn the end of summer, others will rejoice, celebrating the cooler weather and everything that comes with it, including back-to-school week, Thanksgiving and Halloween. And your business should be piggybacking off that excitement to boost sales. In fact, according to the National Retail Federation, back-to-school shopping represents the second-biggest spending event of the year, with the average household planning to shell out nearly $700 on related clothes and supplies this year.

Vadym Plysiuk | Getty Images

Ultimately, all seasonal changes can and should be exicting for growing businesses, and here's how to boost sales at those junctures accordingly.

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