How to Maintain Clients' Trust While Managing a Crisis Don't wait until trouble hits to plan a response to an emergency. Here are some long- and short-term strategies to help you weather any storm.

Disaster-ready: Jonathan Bernstein of Bernstein Crisis Management.

Photo© Jeff Clark

Q: How do you maintain your clients' trust while managing a crisis?

A: The best approach, of course, is to avoid the crisis in the first place. But in the real world (e.g., Enron, BP, News Corp., et al.), that's not always possible.