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How to Make the Most of Your Ambition It's a powerful and valuable thing. But you have to know how to use it.

By Jason Feifer

This story appears in the April 2020 issue of Entrepreneur. Subscribe »

Nigel Parry

Why do we keep going?

It sounds like a dumb question. Entrepreneurs are programmed for movement — to grow more, to achieve more, to be more. But it's worth stepping back to ask: Why?

I got to thinking about this recently, after a conversation I had with Katie Sturino. She's a body-positivity activist who launched a personal care brand called Megababe in 2017, and the past few years have been transformative. "If you would have told me 10 years ago what I'm making now, I would have been like, Whaaaaat!" she said. "But every year the stakes get raised. I've been trying to figure out, not a financial point, but what life looks like to feel comfortable — because I don't think there's ever a number."

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