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'I'm Not Going to Change the World by Myself, But I Can Start.': How UOMA Beauty's Founder Merges Activism and Makeup to Fight for Change

Sharon Chuter is trailblazing her way through the beauty industry while fighting for equality, equity and representation for women and the Black community.


Sharon Chuter was running away from something — fast — when she decided to launch her own inclusive, Black-owned company, UOMA Beauty, in 2019.

Luis Trujillo

She was running from the 's open secret: It caters primarily to women, but the conglomerates that dominate the market have historically been helmed by white men, a structure she calls traumatic to women and people of color — and one she's working hard to dismantle, disrupt and transform.

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