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Influence the Influencers

Dust off those public-speaking skills and get ready to market your business.

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This story appears in the December 2008 issue of Entrepreneur. Subscribe »

If you want to turn your into a household name, you need to polish your public-speaking skills, says Simone Brown, founder of StockTheMind LLC, a consulting and training firm. Since founding her company in 2003, Brown says her strategy has been to "influence the influencers." She knows her target market goes to seminars, joins professional organizations, watches particular TV shows and listens to specific radio shows. "If you can put yourself in that arena and position yourself as an expert--and have those people in your target market hear from you in that space--you've gone a long way in terms of reaching their ears," says Brown, 35.

Once you get that speaking gig, hone your presentation to make it appealing and valuable for the people attending. Be visual, funny and attach your to it. Keep in mind, for example, that a mompreneur group will seek different than a room full of corporate project managers. Says Brown, "You've got to understand the goal of the event and who your audience is."

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