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It Is All About You

The best way to view the competition is to ignore it.

This story appears in the June 2010 issue of Entrepreneur. Subscribe »

Q: What's the best way to view the ?

A: A sure sign of a weak company is one that frets over the competition, says , consultant and author of Start With Why, a book on how leaders inspire organizations.

But the best way to deal with competition is simple: Ignore it.

"The greatest leaders don't care what the competition thinks," Sinek says. "They wake up with an obsession to make their own companies better than before."

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