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Know Who You Want to Know

Boost your chances of making a good connection--or even a sale--by doing your homework.

This story appears in the April 2010 issue of Entrepreneur. Subscribe »

Tell me, what's wrong with this introduction?

"Michael, thank you for accepting my friend request. Tell me about what you do. I see you have written a book. What's it called? What's it about? I'm also working on a book and a project you might be interested in. I would like to discuss potential business opportunities with you."

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