How Major Customer Changes Affect You If a big customer announces a restructuring, you could be in for a major hit, so have a strategy in place to stay in the game.
By Chris Penttila •
Opinions expressed by Entrepreneur contributors are their own.
Anupam Gupta was shocked a few years ago when a large telecom client that contracted his company to handle its marketing databases decided to relocate its marketing department from New York City to Dallas.
Gupta, founder of Avenues International, a Parsippany, New Jersey, data warehousing firm, called his contacts at the company. He even offered to relocate a few employees to Texas to keep projects on track. His contact said they'd look into it. But a week later, Gupta, 41, received a letter in the mail. "They closed our contract immediately," he says. "And we had worked [together] for six years." It meant a 20 percent revenue loss for Avenues International in 2003.
Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+
Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
Use code SAVE20 at checkout.