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Need to Make A Change? Do It Immediately! Timing will determine your future. Change now, or be forced to do it later.

By Jason Feifer

This story appears in the September 2019 issue of Entrepreneur. Subscribe »

Nigel Parry

I want to see change coming to a major industry? Just watch a little kid in front of a TV.

I did it earlier this summer. My 4-year-old son and I were on a JetBlue flight, and he started flipping around the in-seat TV channels. This was a foreign experience for him; we cut the cord at home, so he's grown up with apps like PBS Kids. Now he had dozens of live channels at his fingertips, and he landed on Nickelodeon, which was also foreign to him. SpongeBob SquarePants was on, and he was hooked. Riveted. Giggly! (Although he thought SpongeBob was made of cheese.)

Then a commercial break began.

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