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Run! It's the Internet!

Global consumers may be too scared to buy from your site.

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This story appears in the August 2001 issue of Entrepreneur. Subscribe »

If you think took the world by storm, you'rewrong: the United States accounted for three-fourths of all onlinesales in 2000. So why hasn't the rest of the globe jumped onthe e-tail train? They're afraid they might get hurt.

And according to an October 2000 Research International Groupsurvey of from 38 countries, fears of e-commerceextend beyond stolen numbers. In South America, forexample, consumers fear divulging personal details will increasethe chance they'll be kidnapped.

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