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Storytelling Can Help Anyone Connect to Your Brand Here's how to find your narrative.

By Seyi Tinubu

Opinions expressed by Entrepreneur contributors are their own.

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Aside from offering a helpful service or great product, what elements separate a successful business from a less popular one? Look closely, and you'll find one of the most powerful aspects of a brand: its story. Stories tap into a customer's unconscious mind to increase interest. Linking a narrative to your own business is likely to boost success and memorability.

Why stories are popular

People are wired to enjoy a good yarn. Centuries ago, storytelling was a major form of entertainment. It relayed important information, inspired and taught simultaneously. Today's world isn't that different. Movies, books and even news segments are presented as stories designed to stick in the mind.

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