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The Best Way To Get What You Want? Focus On Your Customers' Needs.

Forget your own desires, and lead with the value you can provide.

By
This story appears in the March 2019 issue of Entrepreneur. Subscribe »

A curious email rolled into my inbox recently. The subject line was "Write article." And here was the entire message:

Nigel Parry

"Hi Jeff. I wanted to write an article, who do I speak with? Thanks."

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