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The Best Way To Get What You Want? Focus On Your Customers' Needs. Forget your own desires, and lead with the value you can provide.

By Jason Feifer

This story appears in the March 2019 issue of Entrepreneur. Subscribe »

Nigel Parry

A curious email rolled into my inbox recently. The subject line was "Write article." And here was the entire message:

"Hi Jeff. I wanted to write an article, who do I speak with? Thanks."

Maybe you have some questions. I do! What kind of article does this person want to write? What makes them qualified? Why would I want to publish it? When did my name become Jeff? And that's just the start.

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