This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

The Future Has Been Delivered to Your Mailbox Dukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.

By Jason Meyers

Opinions expressed by Entrepreneur contributors are their own.

There's a reason people call it junk mail--as much as 99 percent of direct-mail ads are ignored, or cursed at, before being tossed into the trash.

But Shawn Burst saw potential amid the unredeemed coupons and "This week only!" offers: What if it was possible to combine a direct-mail campaign with social media and other web technology? What if he could make junk mail extremely valuable--not just to the people who get it but also to the marketing groups and businesses that send it out?

Editor's Pick

Related Topics

Leadership

7 Reasons Why CEOs Need to Develop a Personal Brand — and How to Build One.

Here's why crafting a captivating personal brand and origin story is pivotal in today's landscape and how these seven tangible advantages can redefine your success as a business leader.

Marketing

What's the Best Social Media Influencer Option for Your Business?

The success of an entire marketing campaign involving influencers hinges on the meticulous selection of the right social media blogger. Do you know how to choose the right one?

Business Models

A Company With a Conscience — How to Make High-Priced Products Accessible to Working-Class Families

Some products are inherently expensive. Companies can offer leasing programs, financing options and other marketing approaches to make them accessible to working families.

Innovation

Deepfakes Are Lurking in 2024. Here's How to Navigate the Ever-growing AI Threat Landscape

Can you tell reality from AI? Discover the evolving threat landscape and the global battle against hyper-realistic deception.

Growing a Business

How to Get Your Business Noticed (and How to Brag About It)

Knowing how to go after important recognition awards and then leverage them can have a long-term impact on your business.