This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

The Greening of Golf Being ecofriendly doesn't mean you don't have a great product.

By Mike Werling

Opinions expressed by Entrepreneur contributors are their own.

There's a truism for companies that want to create green products, whether they're in fashion, building materials, shoes, cars or sports: It's not good enough to have a great green product. You need to have a great product, period, because your product isn't going to contend solely against other green products.

"It's a great time to be green as long as your product can compete in the green market and the general market," says William Carey, CEO of Mesa, Arizona-based Dixon Golf , a division of DW Sports Group. Carey and his compatriots at Dixon Golf discovered that truth through trial and error as they sought to create a biodegradable golf ball. They wanted to do something about the fact that 300 million golf balls end up in landfills every year. And since they couldn't make golfers better, they had to design a better ball.

Dixon Golf discovered that a biodegradable ball was unrealistic--not because it couldn't be created, but because it couldn't perform as well as regular golf balls. Carey recalls that the biodegradable balls carried a great message, but nobody was going to hear it because no golfer wants to play a ball that can't carry the water hazard like a Titleist or check up downhill from the hole.

Editor's Pick

Related Topics

Side Hustle

Anyone Can Start a Passive Income Side Hustle For Easy Money — But Only If You Know These 5 Essential Tips First.

The rise of digital automation technology has made starting a passive income side hustle easier and more accessible than ever before.

Side Hustle

He Launched His Creative Side Hustle Out of a Garage. Now It's Worth $225 Million.

Tom Humble, CXO and founder of E.C.D. Automotive Design, followed his passion for custom auto design into big business.

Marketing

Don't Just Babble on LinkedIn — You Need to Carve Out Your Own Niche. Here's Why.

To ultimately unlock the full potential of your LinkedIn experience, you need to establish yourself as a thought leader in a specific niche. This is why (and how).

Starting a Business

7 Lessons I Learned From Selling a 6-Figure Blogging Business

Here are a few critical lessons from my experience building and selling a successful blogging business.

Living

How to Start a 'Million Dollar' Morning Routine

Restructure your morning with a few simple steps that may help to amplify your energy.