The Money Metric You Might Not Know -- But Should
Think you'll run out of money before you turn a profit? Then do this.
Paul Graham, founder of the accelerator Y-Combinator, coined a term every startup should know: default dead. It is a pretty simple concept. Assume that your expenses and revenue growth remain constant, and now fast-forward into the future: Will you run out of money before you turn a profit? That means you're default dead. (And if you will escape the red before running out of cash, congrats: You're default alive!)
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