Using Barter to Help a Business Succeed
Fish vendor Mack Chaffin joined a bartering group to subsidize the marketing services he needed to grow his business.
By Michelle Goodman •
Opinions expressed by Entrepreneur contributors are their own.
Bartering is certainly a thrifty way to snag the products and services your young business needs. But what if the product you bring to the table is wild Alaska salmon, halibut and lingcod? How do you find a web designer who's willing to take payment in fish?
This was the issue faced by Mack Chaffin, co-owner with his wife, Diane, of The Elfish Company, a fish distributor. Although he does a decent business selling fish through his website, at farmers markets and to a handful of restaurants and grocery stores, Chaffin wants to expand.
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