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Using PR to Generate New Leads Is More Important Than Ever A five-step guide for translating press coverage into new customers.

By Deborah A. Geiger

Opinions expressed by Entrepreneur contributors are their own.

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As the economy reopens, entrepreneurs and businesses need a strong PR play more than ever before so they can mitigate risk, secure positive exposure for their brand and generate leads and new business. Whether you want to be featured in a top-tier news outlet or even a local blog or podcast, getting included as an expert in a variety of media sources is a great way to show expertise and influence in your field.

But how do you turn publicity into actual customer conversion? Here is a five-step guide to translating press coverage into leads and new business.

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