Want to Stand Out? Think Like An Editor.

Serve a need and be memorable.

By Jason Feifer • Jan 10, 2017

I get a lot of emails from teenagers who've started businesses. And moms who've started businesses. And companies that donate one of their product for every one sold. And, well, many other broad types of entrepreneurs. They're easy to instantly categorize in my inbox. For example, here are actual subject lines from emails I've gotten recently:

"Young Entrepreneur"
"Teen Entrepreneur's Kickstarter"
"Millennial Entrepreneur Encourages Peers to Build a Business"
"17-Year-Old Entrepreneur Wants to Go Public"

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