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Wellness Brand Moon Juice Has Plenty of Haters -- and Its Founder Is Cool With That Amanda Chantal Bacon is used to seeing eyes roll when she talks about her products. (Sex Dust, as an example.) But when business is booming, who has time to care?

By Liz Brody

This story appears in the March 2019 issue of Entrepreneur. Subscribe »

Courtesy of Moon Juice

A January chill tunnels through the streets of Manhattan as Amanda Chantal Bacon walks into ABC Kitchen early for lunch with investors, shaking off Los Angeles jet lag and her most recent troll. Before she got on the plane, the 35-year-old founder of Moon Juice says, she spotted a comment on the company Instagram: "This person was cursing, "I don't like your content anymore. I used to buy you; now I don't. Get your shit together, Amanda Chantal Bacon.' "

She's thinking about it still, but she's not stuck on it. Bacon is, in the booming parallel universe of alternative medicine–slash-wellness that's been defined by Gwyneth Paltrow's Goop, one of the most visible stars outside of Paltrow herself. And she has other things on her mind. Investors to check in with. Stores to visit. Plus, she volunteers, "My boobs are fantastic!" (She's a radiant four months pregnant.)

As an entrepreneur, Bacon is as offbeat as the herbal supplements her buzzy company makes, a medley of exotic ingredients that have led to $20 million in annual sales, and placements in Sephora, Nordstrom, and Urban Outfitters. For her, talk of trolls, money, and boobs over ginger soup is business as usual—because her success (and celebrity) seems to stem from an ability to combine retail savvy with unabashed oversharing.

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