What Hollywood Movies Can Teach Us About Creating Unforgettable Customer Experiences
Success in business, as on the big screen, can be broken down into three essential acts.
By Scott Greenberg •
Opinions expressed by Entrepreneur contributors are their own.
Scott Greenberg's The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar will be released via Entrepreneur Press on November 17. It can be preodered via Amazon and Barnes & Noble.
Long before becoming a business speaker and coach, I went to film school at NYU and worked in Hollywood in movie development. I also co-owned a screenwriting consultancy and read countless scripts. I observed that good cinematic stories are generally written in three distinct acts designed to create and sustain a dramatic journey for the audience. If done well, they leave us with a powerful, memorable feeling. That journey is exactly what you want for your customers.
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