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What Hollywood Movies Can Teach Us About Creating Unforgettable Customer Experiences Success in business, as on the big screen, can be broken down into three essential acts.

By Scott Greenberg

Opinions expressed by Entrepreneur contributors are their own.

Silver Screen Collection | Getty Images

Scott Greenberg's The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar will be released via Entrepreneur Press on November 17. It can be preodered via Amazon and Barnes & Noble.

Long before becoming a business speaker and coach, I went to film school at NYU and worked in Hollywood in movie development. I also co-owned a screenwriting consultancy and read countless scripts. I observed that good cinematic stories are generally written in three distinct acts designed to create and sustain a dramatic journey for the audience. If done well, they leave us with a powerful, memorable feeling. That journey is exactly what you want for your customers.

Act One

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