For Subscribers

This Gen-Z Inspired Company Started at Zero — Here's How It Became a Pepsi Competitor On Track for $200 Million in Revenue OLIPOP was founded in 2018 and is a health-conscious surrounding soda. We met with their CEO to talk about insights and trends to make authentic brands.

By Mark Klekas Edited by Mark Klekas

Updated: The Q&A video can be found here for subscribers. If you are not yet a subscriber, click here for one month free to Entrepreneur+.

Just a few short years ago, the soda industry seemed untouchable to newcomers. That was until OLIPOP found a gap in consumer needs and tapped into Gen Z culture to create a brand that now competes with the likes of Coke and Pepsi. If you're a subscriber, keep reading! But if you are not yet subscribed to Entrepreneur+, follow this link for one-month free to access this article and event.

Image credit: Ben Goodwin

As an Entrepreneur+ subscriber, we want to give you the best insights into startup culture, growing businesses and clever marketing tactics. And there is no better person to give this month's Subscribers-Only Event than OLIPOP's CEO Ben Goodwin. His brand has instantly resonated and is now sold in almost 30,000 doors, projecting over $200M in revenue this year, and recently surpassed Pepsi, Mountain Dew, A&W, Zevia, and Canada Dry in one of the largest national retailers in the US. Gen-Z was key to this massive accolade as the brand surpasses some of the largest names in legacy soda.

OLIPOP was founded in 2018 and is a health-conscious surrounding soda. It was formulated to develop a beverage that combines the classic soda taste with the benefits of plant-based fiber, prebiotics, and other botanical ingredients to help balance out the body's microbiome. They might sound like a cute little soda company, but they are making some serious waves with consumers. Here are some of their most recent highlights:

  • The brand's Instagram channel has grown 26k new followers in the past 90 days.

  • They were featured in the official music video for the Barbie Movie.

  • They launched its first national commercial with pop star, Camila Cabello, focusing on how Real Love Makes Us.

  • Their partner hashtag, #olipoppartner has had 1.5 Billion views in the past 18 months.

At 2 p.m. ET on November 14, we will premier our video Q&A with Ben Goodwin where subscribers will get exclusive insights into OLIPOP's business strategy. Whether you own a business, have a side hustle or are trying to progress in your career — this Q&A can help you become a top-tier marketer and communicator to consumers.

Use the button below to create a Google Calendar invite for subscribers only.

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Mark Klekas

Entrepreneur Staff

Subscriptions Editor

Mark is the editor for our digital subscription, Entrepreneur+. He’s focused on providing the best content and resources for our subscribers. Mark received BS in Management from the University of Utah. Previously, he worked as a marketing manager at an investment group specializing in startups, hospitality, and e-commerce. He was also a digital content producer for a news station where he covered politics, crime and breaking news. 

 

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