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This Gen-Z Inspired Company Started at Zero — Here's How It Became a Pepsi Competitor On Track for $200 Million in Revenue OLIPOP was founded in 2018 and is a health-conscious surrounding soda. We met with their CEO to talk about insights and trends to make authentic brands.

By Entrepreneur Staff Edited by Mark Klekas

Updated: The Q&A video can be found here for subscribers. If you are not yet a subscriber, click here for one month free to Entrepreneur+.

Just a few short years ago, the soda industry seemed untouchable to newcomers. That was until OLIPOP found a gap in consumer needs and tapped into Gen Z culture to create a brand that now competes with the likes of Coke and Pepsi. If you're a subscriber, keep reading! But if you are not yet subscribed to Entrepreneur+, follow this link for one-month free to access this article and event.

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