This is a subscriber-only article.

Save 33% on Entrepreneur+ during our Memorial Day Sale

Use code SAVE33 at checkout.

Subscribe Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

What Motivates People to Buy Certain Products (and Why You Should Care) Discover how to pinpoint your target market's motivators and use them to increase sales.

By Roie Raitses Edited by Michael Dolan

Opinions expressed by Entrepreneur contributors are their own.

Muqamba | Getty Images

On average, 2.86% of e-commerce website visits convert into a purchase, according to conversion rate optimization company Invesp. That's 1 in 35, leaving a lot of room for improvement.

Although you can use advanced tactics to increase conversion rates, sometimes it's the simplest things that make the biggest impact.

Enter buyer motivation.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In