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What Motivates People to Buy Certain Products (and Why You Should Care) Discover how to pinpoint your target market's motivators and use them to increase sales.

By Roie Raitses

Opinions expressed by Entrepreneur contributors are their own.

Muqamba | Getty Images

On average, 2.86% of e-commerce website visits convert into a purchase, according to conversion rate optimization company Invesp. That's 1 in 35, leaving a lot of room for improvement.

Although you can use advanced tactics to increase conversion rates, sometimes it's the simplest things that make the biggest impact.

Enter buyer motivation.

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