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Why This Travel CEO Wants His Customers to Take Giant Risks Traveling can spark unexpected businesses-and Tom Morgan started his after a failed trip to Mongolia.

By Ashlea Halpern

Opinions expressed by Entrepreneur contributors are their own.

Donald Milne
Follow Tom Morgan at your own risk.

As told to Ashlea Halpern by Tom Morgan of The Adventurists.

I was studying abroad in the Czech Republic in 2001, majoring in art, which is a degree in how to be unemployed. I had a lot of free time. My buddy Jewels and I bought an old car and tried to think of the stupidest place we could drive to, which was Mongolia. We set off without spare clothes or preparation, kind of deliberately. I think we had a packet of cheese, some smokes, and a hunting knife. We never reached Mongolia; the Iranians thought we were smelly and wouldn't let us in. But we had a lot of fun, and the trip inspired my idea for the Mongol Rally.

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