3 Fixes for Common Mistakes Businesses Make When Answering Customer Questions Common ground, understanding and a little patience can be your greatest business assets.

For a customer, it's awkward to ask a question about your product or service. Their lack of knowledge may make them feel timid or even stupid.

Answering a question with complicated phrases and foreign-sounding words delivered in rapid-fire is like shooting dozens of speeding tennis balls at a novice player, not even allowing them to get into position to deflect.

If they do manage to respond with another question and you answer with more insider terminology, they'll likely feign comprehension before walking away confused, taking with them the money they intended to give you.