3 Questions to Ask Yourself Before Pitching an Investor Do this critical mental work before you step into the room to pitch investors.

If there is one thing Shark Tank has made completely clear, it's that entrepreneurs should know every aspect of the numbers of their business. Walking into that room, you better know your cumulative and year-to-date revenue numbers, cost of goods sold, and customer acquisition costs, or you're toast.

Related: How to Pitch a Story to a Reporter Without Offending Them

With images like this as a guide, it's no surprise that everyone thinks the most important things for meeting with a potential investor are projecting as much confidence as possible and nailing all the numbers in your presentation. But what's really critical is some other work you do before you even open the door and step into the room.