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"As a Black Female Founder, I Know Times Are Hard. Here's How I Push Forward." As the founder and CEO of The Honey Pot, Beatrice Dixon has been the target of racism. But she's found a way to see opportunity in difficult times and embrace her own power.

By Beatrice Dixon

This story appears in the September 2020 issue of Entrepreneur. Subscribe »

Ron Hill

It's a beautiful time to be alive. That's not how most people talk about 2020, but beauty doesn't just apply to easy, tranquil moments of peace and happiness. Beauty also lives in the dismantling of falsehoods, the disruption of fallacies, and the destruction of systems. The three pandemics of 2020 — Covid-19, an economic downturn, and police brutality and injustice toward African Americans — have been the perfect chain of events to wake up our world.

I have been impacted by the ugliness. But I insist on seeing beauty.

Before it became clear that this would be a year of powerful change for all of us, we knew it would bring powerful change for my company, The Honey Pot. Our plant-based feminine care products are carried in Target, and in late 2019, the retailer asked if I'd participate in a commercial for its supplier diversity initiative, tied to Black History Month and Women's History Month. (I fit right in: I am a Black woman.) It was an amazing opportunity, and I eagerly agreed. In the commercial we filmed, I said that as a CEO, I wanted to be an example to other young Black girls, to show them that they can accomplish anything. The sky is truly the limit.